Muslim Travel Market Research & Strategy

What We Do

The Muslim travel market is fast growing. We help you to understand the distinguishing features of segments within Muslim tourism to allow you to better target, attract and strengthen your Muslim traveller initiatives.

• Research & insights
• Training
• Marketing strategies
• Partnerships

Reports

• Insights Into Southeast Asian Muslim Travellers in the New Normal - 2020. Download report »
• Global Economic Impact of Muslim Tourism and Future Growth 2017-2020. Download Report »
• How Online Ready Are NTOs for Muslim Travellers in 2022? Download Report »

Muslim Travel Market

By 2060, a third of the world’s population will identify as Muslim - that’s 3 billion people globally.

As the Muslim population grows at a rate of 70% compared to the global average of 32%, it only makes sense that the Muslim tourism market will play an ever-increasing part of tourism’s overall GDP impact.

The major countries driving this growth are located in the Middle East (Saudi Arabia, the U.A.E.) and Asia (Indonesia, China, Malaysia, India, Singapore). They typically have younger populations, a growing affluent middle-class and a hunger to travel the world in a faith-compatible way.

Destination Marketing Organisations (DMOs) worldwide must take account of this fast-growing market segment when formulating their future strategies, and there are plenty of opportunities for established companies – and freshly formed startups – to take advantage of the niches that Muslim travel will open over the coming years. Pear Anderson helps you to do just that.

• $194 billion. Total Muslim travel spend in 2019
• 78%. Muslim travel’s share of total tourism GDP in Saudi Arabia
• 1.2 million. Jobs are generated by the Muslim travel segment in Asia

What is Muslim Travel?

“Muslim-friendly travel” is a broad term that encompasses the unique needs of Muslims when they travel. Whilst this may vary across different countries’ interpretations of Islam, there are two basic needs which need to be fulfilled in order to make travel compatible with their Islamic faith:

1. Place for prayer. Muslims must perform prayer five times a day, although this can be lessened to three whilst travelling
2. Halal food. Food and drinks consumed by Muslims must be halal - principle tenets include no pork, alcohol or blood