Thailand

The Natural Resources and Environment Minister is planning to propose to the Cabinet to support Wat Phra Mahathat Woramahawihan in Nakhon Si Thammarat in gaining UNESCO World Heritage status. The National Committee on the Convention Concerning the Protection of the World Cultural and Natural Heritage (WHC) has approved the nomination on 15 Jan. The official documents need to be submitted to the World Heritage Centre in Paris by 1 Feb for the temple to qualify for the 2025 round

TAT is running the “Surat Thani Green Fee with Meaning” promotional campaign from 15 Jan-31 May, combining golf with sustainable tourism. The campaign is held in collaboration with Ratchaprapa Dam Golf Course and the Electricity Generating Authority of Thailand, offering a 50% discount on Green Fees for the first 600 golfers on weekdays and weekends

A special National Anti-Corruption Commission (NACC) task force conducted an inspection on 18 Jan at Hat Noppharat Thara-Mu Koh Phi Phi National Park in Krabi to evaluate anti-corruption measures following the launch of an e-ticketing system intended to prevent fraud in park entry fee management. Assistant Secretary-General of the NACC Region 8 noted that while the e-ticket system has been introduced in three pilot parks – Hat Noppharat Thara-Mu Ko Phi Phi, Similan Islands, and Ao Phang Nga National Parks – only 10% of daily revenues are processed through e-tickets, compared to cash collections of over 1.6 million THB per day

PM Paetongtarn chaired a meeting on reviving tourist confidence, especially among Chinese tourists. The meeting is attended by the police chief, army chief, tourism minister, and assistant to the Minister of Foreign Affairs, among others. The Tourism Ministry proposed measures to address the issues, such as tightening control over border crossings, particularly through natural routes

Deputy Government Spokesperson projected tourism revenue to reach 40.66 billion THB during the Chinese New Year period (24 Jan-2 Feb), +10% YoY, driven by a surge in Chinese tourists. Over 200,000 Chinese tourists visited Thailand in the first two weeks of 2025. Of the total projected revenue, 34.36 billion THB is expected to come from 1.35 million foreign tourists, and 6.3 billion THB from domestic tourists, +15% YoY. Around 287,000 Chinese tourists are expected to visit Thailand during the period, +7% YoY, generating around 8.8 billion THB, +9% YoY

Deputy Leader of the People’s Party stressed that the party is not against the government’s plan to legalise casino-entertainment complexes, but want strict regulations to prevent money laundering and mitigate any negative-side effects on society

TAT Governor stressed the importance of managing Thailand’s online image to counter negative perceptions, especially among first-time Chinese visitors. FIT demand remained largely unaffected, with 90%-95% maintaining their travel plans. TAT’s offices in China are engaging with online communities to provide clear and authentic communication, as well as collaborating with key stakeholders to prepare for the Chinese New Year season and strengthen Thailand’s reputation as a welcoming destination. The Tourism Minister is also working with security agencies and the Tourist Police Bureau to enhance safety protocols

PM Paetongtarn announced plans to release a video in Mandarin to reassure Chinese travellers that Thailand remains a safe and welcoming destination

Pattaya Mayor has instructed various local departments to take action in improving Pattaya’s image as a tourist destination and tackle social issues. The initiative aims to address homelessness, beggars, and human trafficking concerns

TAT held a press launch for the Chinese New Year 2025 celebrations at Yaowarat Road, CentralWorld, and other destinations nationwide. The celebrations also commemorate 50 years of Thailand-China diplomatic relations. TAT will hold celebrations at Yaowarat Road from 19 Jan-9 Feb, as well as at CentralWorld from 28 Jan-2 Feb. Other regional celebrations include festivities in Suphan Buri (29-30 Jan), Hat Yai, Songkhla (28 Jan-2 Feb), and the Pak Nam Pho Chinese New Year Parade in Nakhon Sawan (22 Jan-2 Feb)

Agoda’s accommodation search data in Dec showed that Bangkok is the most popular destination for domestic and international travellers planning to celebrate Chinese New Year in Thailand. It is followed by Pattaya and Chiang Mai, with accommodation searches rising 38% and 55% YoY, respectively. Khon Kaen saw a 2,964% YoY surge in accommodation searches. Accommodation searches by foreign tourists for Bangkok rose 70% for the Chinese New Year period, whilst Phuket and Hat Yai saw 80% and 30% increases, respectively. Malaysians were the top market seeking accommodations in Thailand over the holiday, followed by Chinese and South Koreans. Agoda also reported that Tokyo remained the top destination for Thai tourists seeking to spend the Chinese New Year holiday abroad, with accommodation searches rising 66% YoY

TAT plans to adjust the target for Asian arrivals in 2025, looking at potential markets to offset weaker Chinese arrivals. TAT Deputy Governor for International Marketing in Asia and South Pacific believes that South Korea and Japan could compensate for the Chinese market

The Port Authority of Thailand is upgrading its facilities at Terminal 22A at Klong Toei port in Bangkok, in hopes to capture the cruise tourism market. The development includes one-stop tourism facilities, offering seamless access to Bangkok’s cultural attractions, shopping districts and restaurants. The port has secured bookigns for the 2025 high season from three cruise ships – WS World Odyssey (500 passengers), Insignia (650), and Ms Regatta (700)

Deputy Mayor of Phuket said that the growth of the city “has been much more rapid than it should be” due to tourism and construction boom, which has pushed trash volumes to surpass pre-pandemic levels. He noted that the island could be producing up to 1,400 tonnes of trash per day by end-2025. Authorities plan to cut waste generation by 15% in six months, expand the Saphan Hin landfill, and build a new incinerator

The House of Representatives unanimously approved the Community Alcoholic Beverage Bill, which aims to “ensure fair access for small-scale producers” by allowing them to legally manufacture and possess equipment for both distilled spirits and beer production

Director of TAT Pattaya Office reported that Chonburi welcomed 24.78 million tourists in Jan-Nov 2024, +17.92% YoY, generating a total revenue of 264.3 billion THB, +26.54% YoY. Of the total, foreign visitors accounted for 10.45 million arrivals, generating 168.19 billion THB. Top markets include China, Malaysia, Russia, South Korea, and India. Domestic tourists totalled 14.33 million, generating 96.1 billion THB, +23.45%. Pattaya welcomed 505,411 tourists from 1-5 Jan 2025, with China as the top source market (69,548 visitors), followed by Malaysia (57,127), Russia (46,752), South Korea (28,160), and India (26,635)

Secretary-General to the PM said that seven major international players have expressed interest to invest in casino-entertainment complexes in Thailand, including in locations like Bangkok, Chiang Mai, Phuket, and Pattaya. He added that the construction of the complexes will take place on state-owned land, with each covering about 300 rai and housing 4-5 hotel totalling 5,000 rooms, an amusement park, and an international convention hall. The casino is expected to account for only about 3%-5% of the space. The first complex is expected to open in 2029, before Japan opened its first casino in 2030

TAT is participating in the ASEAN Tourism Forum (ATF) 2025 on 15-17 Jan at the Persada Johor International Convention Centre, Malaysia. TAT Pavilion promoted the “Amazing Thailand Grand Tourism Year” campaign and showcased the five key experiences: Taste, Try, Buy, Seek, and See. The pavilion features 7 Thai tourism operators engaging in B2B meetings with international buyers

The 30th Thai International Travel Fair (TITF), which will be held at Queen Sirikit Centre in Bangkok from 16-19 Jan, is expected to host 225,000 visitors and over 1,100 exhibitors

The Thailand Tourism Forum (TTF) 2025 was held on 13 Jan at the InterContinental Bangkok, attended by 1,100 delegates

The Cabinet has approved changes to visa rules, which includes: • removing the minimum annual income requirement for those seeking visas in the wealthy global citizens category • reducing the minimum revenue requirement of companies allowing employees to work from Thailand • removing the restrictions on the number of dependents long-term resident visa holders can bring in • other changes to the long-term resident (LTR) visa include: o lowering the corporate revenue requirement for foreign companies sponsoring visa applicants to a minimum $50 million USD over the last three years from $150 million o employees of subsidiaries of major multinational corporations are now eligible for visas, provided they can demonstrate financial stability through the parent company’s financial statements o expanding the list of target sectors for highly skilled professionals to disaster and risk management as well as integrated innovation o removing the requirement for a minimum of five years of work experience in a relevant field for professionals

The Thai Cabinet has approved in principle a bill to legalise casinos within entertainment complexes. PM Paetongtarn insisted that the Council of State (CoS) did not oppose the bill but had suggested some revisions. The bill would be forwarded to parliament for consideration without further examination from CoS. The PM said they would try to pass the bill before end-2025. Deputy Finance Minister expects casino-entertainment complexes to boost foreign tourist numbers by 5%-10%, encourage off-season spending by at least 13%, create between 9,000-15,000 jobs, and generate revenue of 12-40 billion THB for the state, with most of the income coming from hotels and other businesses within the complexes. He noted that the CoS would review the bill to make sure it reflects government policy over the next two months before forwarding it to parliament

President of the University of the Thai Chamber of Commerce called on the government and relevant authorities to conduct a comprehensive study and facilitate wider public consultations regarding the casino-entertainment complex development. Managing Director of C9 Hotelworks said Thailand should develop and promote entertainment complex investments as a destination, not a gambling complex, citing an example Marina Bay Sands in Singapore. Vice President of Development at Dusit Hotels & Resorts said the company supports the development of casino-entertainment complex and noted the importance for the government to control and regulate the projects for public benefit. Krungsri Securities (KSS) said the passage of the bill could be positive for the Stock Exchange of Thailand (SET) with major beneficiaries expected to include Airports of Thailand (AOT), skytrain operator BTS Group Holdings (BTS), VGI, CP All (CPALL), retail supply chain operator Berli Jucker (BJC), Bangkok Airways (BA), Erawan Group (ERW), Central Plaza Hotel (CENTEL), Minor International (MINOR), and Asia Aviation (AAV)

Hong Kong singer-actor Eason Chan cancelled his planned concert in Thailand, citing safety concerns over Chinese fans visiting the country. Permanent Secretary for Tourism said Hong Kong security officials confirmed that tourists from Hong Kong have never been deceived or abducted in Thailand. Chairperson of Marketing at the Thai Hotels Association (THA) said hotels who mainly target Chinese tour groups, have started receiving cancellations, especially in key destinations like Bangkok. Head of Commercial at Thai Lion Air reported a large number of cancellations from Chinese tour groups, including from tour operators who initially planned charter flights to Phuket during Chinese New Year due to low demand

Krungthai Compass expects global growth of rate of man-made tourist destinations to fall between 8.2%-16.4% annually over the next five years. Sports and tourism events segment is also expected to see positive growth over the period. Tourism income from man-made destinations and event segments in Thailand is forecasted to reach about $5.3 billion USD in 2025, +33% YoY and contributing 0.9% to the country's GDP. International travellers in the segment are expected to reach 3.1 million in 2025, while average income per trip for tourists in the segment are expected to reach 58,300 THB, +19% vs general foreign tourists

The Bangkok Metropolitan Administration (BMA) reported that average PM2.5 concentration in Bangkok reached 47.6 µg/m³ on the morning of 14 Jan, exceeding the safe limit of 37.5 µg/m³

The University of the Thai Chamber of Commerce (UTCC) reported that the Thai consumer confidence index rose to 57.9 in Dec, from 56.9 in Nov, reaching its highest level in six months. The increase is attributed to government stimulus measures and tourism

Thailand and Vietnam government officials met in Hanoi to discuss strategies to improve connectivity and attract international travellers, including through Thailand’s “Six Countries, One Destination” plan

Government Spokesperson said that PM Paetongtarn instructed the Tourism Ministry to launch campaigns to restore tourist confidence following the case of Chinese actor Wang Xing who went missing in Thailand and eventually found in Myanmar. The PM also ordered the police chief to ensure enough tourist police are on duty, as well as the Ministry of Digital Economy and Society to tackle fake news reports and cooperate closely with Chinese authorities to restore Chinese tourists’ confidence. The Police Inspector-General met with representatives of the Chinese embassy in Bangkok to discuss setting up a centre for Thai and Chinese police to coordinate searches for people lured to neighbouring countries and exchange information on transnational crime, including call scams

ForwardKeys reported that cancellations of flights from China to Thailand rose 155% over the weekend compared to the same period in 2024, following the case of Chinese actor Wang Xing who went missing in Thailand and eventually found in Myanmar. Head of the local tourism association in Chonburi province said 30%-40% of Chinese tour groups have cancelled hotel bookings in the east of the region, but noted that tour groups only represent 20% of total Chinese arrivals in the province

Chinese embassies in Thailand and Myanmar have warned Chinese citizens about recruitment scams promising high salaries abroad, following the case of Chinese actor Wang Xing who went missing in Thailand and eventually found in Myanmar

A catamaran leaving Koh Racha Yai for Koh Hey with 33 Chinese tourists on board sank about 20 minutes into its journey when a glass window became detached and waves flowed into the vessel. All passengers were rescued safely and marine officials are investigating the cause of the incident

Bangkok governor announced plans to simplify work-from-home policies to encourage voluntary participation amid severe air pollution and to reduce traffic congestion, which is one factor driving up PM2.5 levels. BMA will close schools and plans to create dust-free classrooms for kindergartners in 429 schools in FY2025. Upgrades will include air-conditioning, ventilation systems, and carbon dioxide monitors, as well as introducing solar panels to promote smart city development, renewable energy and environmental sustainability

Authorities have put up warning flags at Cha-am Beach, prohibiting tourists from swimming in the sea due to strong winds and waves

Coastal areas in Surat Thani province are facing severe weather and strong waves, heavily impacting several locations including Tha Chana subdistrict, Phum Riang subdistrict, parts of Kanchanadit and Don Sak districts, and Koh Phangan district. The Provincial Disaster Prevention and Mitigation Office (DDPM) and local authorities have prepared evacuation plans for residents in high-risk zones in case the conditions worsen. The Thai Meteorological Department has issued strong winds and high waves warning in the Gulf of Thailand and the Andaman Sea from 12-13 Jan

Officials have temporarily banned swimming and tourist boats at Phi Phi Island due to strong winds and rough seas. Red flags have been placed along the beaches in Koh Phai, Ao Nang subdistrict, Mueang Krabi district, and other marine tourist areas

The 2nd THAIFEX – HOREC Asia to be held at the IMPACT Exhibition Centre in Bangkok from 5-7 Mar, featuring over 400 brands from 23 countries. The event is expected to attract over 20,000 trade visitors and host up to 500 buyers

TAT has outlined its planned activities, events, and festivals under the “Amazing Thailand Grand Tourism and Sports Year 2025”, including Chinese New Year (Jan-Feb), Guinness World Record attempt for most LGBTQ+ couples registering for marriage on 23 Jan, MotoGP at Chang International Circuit in Buriram (28 Feb-2 Mar), festival to celebrate world Muay Thai teachers’ day in Ayutthaya (16-17 Mar), Maha Songkran World Water Festival (11-15 Apr), Music & Mutelu Festival (May), Pride Month (Jun), Amazing Thai Taste Festival (Jun-Jul), candle festival for Buddhist Lent Day in Ubon Ratchathani (5-11 Jul), Thailand Festival Experience (May-Sep), and Thailand Winter Festivals 2025

Pattaya Mayor welcomed representatives of tourist boat operators on 9 Jan, led by the President of the Koh Larn Diving Association. The group reported the current situation regarding tourism-related regulations, following recent efforts to streamline operations. Discussion topics include standardised pricing for speedboat fares to prevent conflicts and exploitation of tourists

PM Paetongtarn announced plans to upgrade Phuket to a premium tourism destination with increased tourist spending. She said efforts are being made to address several issues related to tourism, flood prevention, infrastructure development and traffic management

Some Chinese tourists have posted on social media regarding cancelling their Thailand trip following the kidnapping case of Chinese actor Wang Xing

Central Pattana Plc (CPN) and Central Department Store Co Ltd (CDS) are investing 500 million THB for their “The Great Chinese New Year” campaign, running from 8 Jan-6 Feb at Central malls and department stores nationwide. There will be Chinese cultural performances at CPN malls as well as 38 Chinese New Year markets nationwide. The campaign is expected to generate over 15 billion THB and increase CPN’s mall traffic by 25%-30% compared to regular periods. The campaign is also expected to boost sales by 10% YoY

Thai tourism stocks dropped following the disappearance of Chinese actor Wang Xing in Thailand, who was eventually found in Myanmar and is suspected to have been a human trafficking victim. Minor International Public Company Limited stocks fell by 4.07% to 23.60 THB, Bangkok Airways Public Company Limited by 1.89% to 20.80 THB, Asia Aviation Public Company Limited by 1.63%, and S Hotels and Resorts Public Company Limited by 1.89%

Football club Oxford United has partnered with the TAT as the club’s Official Tourism Partner, aiming to promote Thailand as a world-class leisure destination as part of the “Amazing Thailand Grand Tourism and Sports Year 2025”. The partnership, which will initially run until the end of the 2024/25 season, will include digital, social media and marketing benefits and will feature the Amazing Thailand logo on the Men’s First Team travel wear

All 10,000 Grandstand tickets for the PT Grand Prix of Thailand 2025 were sold out in just under three minutes, breaking 2024’s record

President of the Association of Thai Travel Agents (Atta) expects Chinese tourist numbers to fall by 10%-20% during the upcoming Chinese New Year due to lower safety confidence following an incident where a Chinese actor went missing in Thailand, suspected of falling victim to a human trafficking scheme. He added that Thailand may not see significant growth from the Chinese market in 2025, even without this incident. He noted that most Chinese opt to travel domestically or to nearby destinations like Japan

Macau casino operator Melco Resorts & Entertainment plans to invest in integrated resorts and hotels in Thailand. The company aims to set up a new office in Bangkok to explore new opportunities. It is still awaiting clarity on entertainment complex investment regulations from the government to determine the size and budget for potential projects. Melco is collaborating with the Thailand Creative Culture Agency (THACCA) to launch “Global Soft Power Talks”, which will invite international creative experts to Thailand for a forum on NBT TV on 24 Feb. The partnership will offer a 3-month intensive training programme for five Thai students with these experts in the US, UK, Italy, France, and Macau. Chair of the National Soft Power Development Committee said they target reskilling and upskilling over 20 million people by 2027. The committee aims to train 5,000 chefs in 2025, as well as 100,000 people in Muay Thai across 400 gyms

Deloitte Thailand forecasts tourism to generate 67 billion USD in 2025, from 36-39 million visitors. The firm noted climate change challenges for tourism, and recommended solutions such as shaded outdoor spaces, innovative indoor cultural hubs, and climate-resilient infrastructure. The Thailand Development Research Institute also stressed the need to adapt tourism infrastructure to climate change

The Thai Hotel Association (THA) and the Bank of Thailand’s “Hotel Business Operator Sentiment Index for Dec 2024” showed that: • 15% of four-star-and-above hotels achieved room rates of 5,000-7,499 THB per night, while 44% were at the 2,500-4,999 THB range, and 27% at 1,500-2,499 THB • 7% of three-star-and-below hotels achieved room rates of 2,500-4,999 THB, whilst 39% priced rooms between 1,500-2,499 THB, 39% between 1,000-1,499 THB, and 15% at less than 1,000 THB. • National average occupancy rate rose to 76% in Dec, with East Thailand leading at 83.9%, followed by the South (76%) and the North (66.6%)

The Geo-Informatics and Space Technology Development Agency (Gistda) reported that only 7 out of 77 provinces in Thailand had safe air to breathe. A total of 39 provinces had “red” hazardous-to-health levels of PM2.5, whilst 31 had “orange” levels. The 7 “safe” provinces were Phayao, Ranong, Chiang Rai, Surat Thani, Chumphon, Chiang Mai, and Mae Hong Son

Chinese actor Wang Xing went missing on 3 Jan in Mae Sot district of Tak, near the Myanmar border, after allegedly being invited to take part in an audition in Thailand. He was found unharmed on Jan and returned from Myanmar to Thailand. Police believed he was a human trafficking victim. TAT Deputy Governor for International Marketing in Asia and South Pacific said the agency is monitoring the incident and whether it would affect travel sentiment, especially for the Chinese New Year period from 28 Jan-4 Feb. Thailand expects around 20,000-30,000 daily arrivals from China during the period

Inspector-General of the Royal Thai Police reported that Chinese actor Wang Xing, who was rescued from Myanmar, said he had “no worries about Thailand and said he would repeat his visit”

Japanese hotel operator Hotel Okura has signed a management agreement with Thailand’s Asset World Corporation (AWC) for two new hotels – Okura Resort Chiang Mai and The Okura Prestige Sukhumvit Bangkok Hotel and Spa – set to open in 2028

Thailand welcomed a record 2.1 million Indian visitors in 2024, almost +30% YoY and surpassing the pre-pandemic high of nearly 2 million. India was the third-largest source market for Thailand in 2024, attributed to the visa-free policy

The Commerce Ministry announced that Thailand’s average consumer price index (CPI) rose by 0.4% YoY in 2024, the lowest inflation in four years. The increase was mainly driven by higher F&B prices. Headline inflation is expected to range between 0.3%-1.3% for 2025, attributed to economic recovery, tourism influx, increased investment, and growing consumption. Director-general of the Trade Policy and Strategy Office (TPSO) reported that headline CPI rose by 1.23% YoY in Dec 2024, the ninth consecutive month of growth. Core CPI rose by 0.79% YoY. Inflation in Jan is expected to come in at 1.25% YoY, with average inflation in Q1 exceeding 1%

President of the Thai Hotels Association’s Northern Upper Chapter said the daily minimum wage hike from 1 Jan should not significantly affect Chiang Mai hoteliers, since many hotels already pay their employees a higher rate than the minimum, plus service charges. He added that the higher wage could translate to 3%-5% higher costs for hotels, but expected robust tourism in 2025 should help ease the situation. He believes that hotels may not increase employment due to the industry-wide labour shortage, but may instead allocate more responsibility to the staff. Some hotels may also consider employing more casual staff. President of the Association of Chonburi Tourism Federation said the minimum wage hike could affect small and medium-sized hotels, which account for 20% of total hotels in Chon Buri. He noted that staff expenses make up around 35% of hotel operational costs

The Transport Ministry plans to launch some key public transportation projects at the beginning of 2025, pending Cabinet approval. The projects include the expansion of the State Railway of Thailand (SRT)’s Dark Red and Light Red lines and the second phase of double-track upgrades on key stretches in the North, Northeast and South. The projects have a combined investments of 319 billion THB

The Thai Cabinet has approved a budget of 3.78 trillion THB for FY2026, with a deficit of 860 billion THB

President of the Thai Hotels Association Eastern Chapter highlighted Pattaya’s focus on attracting high-spending tourists from the Middle East, as well as discussed efforts to improve Pattaya’s infrastructure, including easing travel between the U-Tapao Airport and the city. She also noted the ongoing effort to transform the airport into a regional hub

The Pattaya Mayor reported that Pattaya welcomed 393,016 visitors from 28 Dec 2024-1 Jan 2025, of which 308,468 stayed in hotel and resort rooms, resulting in an average occupancy rate of 83.05%. The remaining 22,412 visitors stayed with relatives or in other accommodations. The city held the Pattaya Countdown 202 from 29-31 Dec at Pattaya Beach and Koh Larn. The New Year period saw a total of 5.007 billion THB economic circulation, with tourists spending an average of 4,664.95 THB per day, while day-trippers spent 1,841.28 THB, and other visitors spent 4,506.65 THB per day

The Economic and Business Forecasting Centre at the University of the Thai Chamber of Commerce forecasts spending during the Chinese New Year period to increase by over 3%, driven by economic recovery, government cash injections, and an influx of Chinese tourists

The Princess Maha Chakri Sirindhorn's Cup Tour of Thailand 2025 will be held from 24 Mar-2 Apr, and will be raced along the Unseen Thailand route in Sa Kaeo province to support the Amazing Thailand Grand Tourism Year 2025 project, which aims to promote secondary cities. The event will include participation from at least 20 national cycling teams, including from Australia, Portugal, Malaysia, the Philippines, Thailand, Indonesia, Singapore, and Vietnam

Locals and tourists visited Khao Phra Tamnak in Pattaya on 5 Jan to mark the arrival of the “Year of the Snake”

Trang province officials inspected Emerald Cave and Koh Kradan to ensure tourist safety and convenience during the New Year holiday. Around 60% of visitors to Koh Kradan are international tourists, mostly from Scandinavia and Europe, whilst the remaining 40% are domestic tourists. Koh Kradan has been seeing over 1,500 visitors daily during the holiday season. The peak period had also generated around 100 million THB in revenue for Trang province

Secretary-General of the National Economic and Social Development Council (NESDC) reported that tourism showed signs of growth in 2024. He noted that tourism and exports remained the key drivers of economic recovery, with GDP growth expected to surpass 3% in 2024. The full economic report will be released in mid-Feb

Two separate kayak accidents occurred near Koh Chang on 5 Jan. All four Czech tourists from the first incident and two Russian tourists from the second incident were safely brought ashore

Locals expressed concerns over the legality of the luxury camping tents on Jomtien Beach in Pattaya, claiming that the setups violated regulations that restrict the use of public beaches for commercial purposes

A Spanish tourist was killed by a panicked elephant whilst participating in an elephant-bathing activity at the Koh Yao Elephant Care Centre in Phang Nga province. Experts said that the elephant had likely become stressed due to the pressure of living and interacting with tourists outside its ecosystem

Executive Director of SET-listed developer Proud Real Estate said the Phuket property market, especially the upper-end segment, remains strong, with continued growth in demand. Around 60%-70% of buyers are foreigners, including those from Russia, Israel, and the Middle East, whilst the remaining 30%-40% are locals, including residents from Bangkok and expats in Phuket

TAT organised a photo exhibition and cultural showcase at the “Nihao! China: China Ice and Snow Tourism Overseas Promotion Season 2025” in Harbin on 5 Jan, part of the Harbin Ice and Snow Festival

The Bangkok Metropolitan Administration (BMA) expects around 300 same-sex couples to register their marriage in Bangkok on 23 Jan, when the marriage equality law takes effect. At least 100 couples have already pre-registered

The Embassy of Thailand launched the e-visa system for nine African nations on 1 Jan, namely Nigeria, Benin, Cameroon, Ghana, Central African Republic, Congo, Equatorial Guinea, São Tomé and Príncipe, and Chad

The Tourism Ministry and TAT have launched the “Amazing Thailand Grand Tourism & Sports Year 2025” campaign, with several key strategies, including focusing on high-value tourism, diversifying markets, enhancing travel experience, leveraging soft power, and developing sustainable tourism practices. The campaign will also feature five key pillars: Grand Festivity, Grand Moment, Grand Privilege, Grand Invitation, and Grand Celebration

The Culture Ministry has launched two programmes for film industry development: a roadshow at Hong Kong International Film & TV Market (FILMART) 2025 from 17-20 Mar, and a 220 million THB funding programme in collaboration with THACCA (Thailand Creative Culture Agency). The funding programme will support Thai films, series, documentaries, and animation production, including 200 million THB for content production, 10 million THB for new creative content development, and 10 million THB for global market-focused short films

The Chief of the State Enterprise Policy Office (Sepo) said that the decline in interest rate and the growth of the tourism sector will positively impact the performance of state enterprises in 2025. The Fiscal Policy Office (FPO) forecasts the Thai economy to grow 3% in 2025, driven by four factors – private consumption, exports, tourism, and public and private investment

TAT plans to attract high-quality tourists from four niche markets – luxury, wellness, sports, and romance attractions. TAT’s Deputy Governor for Products and Tourism Business said that luxury tourism was valued at up to 70 billion THB per year, with expected annual growth rate of 8%-10%. Luxury tourists spent an average of 77,693 THP per trip, or 6,171 THB per day, and usually stayed 9-10 days in Thailand. Top destinations for the market include Bangkok, Phuket, Chonburi (Pattaya), Krabi, and Koh Samui. TAT intends to use luxury tourism to penetrate major markets like China, the US, and the Middle East. TAT’s short-term plan (1-3 years) includes hosting world-class events such as international music festivals, conferences, sporting competitions and fashion shows, while collaborating with luxury brands to offer experiences for high-spending visitors. Its long-term plan (3-5 years) includes focusing on personal tour packages, along with wellness, art, and cultural attractions

Manager of Jim Thompson Farm believes that the slow economy and disputes over the planned transformation of land in Wang Nam Khieo district led to a slower-than-expected growth for tourism in Nakhon Ratchasima in 2024. The farm welcomed 50,000-60,000 visitors in 2024, and recorded a 10%-20% increase in foreign visitors, including those from Malaysia, Singapore, and China. Nakhon Ratchasima Province welcomed 6.9 million visitors in Jan-Oct, +9.5% YoY, generating over 13.7 billion THB in revenue, +17.4% YoY

Mae Fah Luang University (MFU) in Chiang Rai has opened an expanded wellness centre to address the non-communicable diseases in northern Thailand and the Greater Mekong Subregion. The centre focuses on early health screening and aims to curb rising healthcare costs. MFU Wellness Centre was funded by a government budget of 450 million THB, with an extra budget of 194 million for operations. The new facility is set to be fully completed by Apr

The Thai International Travel Fair (TITF) will be held from 16-19 Jan at the Queen Sirikit National Convention Centre in Bangkok. The event is organised by the Thai Travel Agents Association (TTAA) and will feature 667 booths. It is expected to attract 200,000 visitors

Around 1,200-1,500 domestic and international tourists visited Koh Kradan daily during the New Year holiday, generating around 100 million THB for the local economy. Over 1,000 visitors were recorded on 2 Jan, the first working day after the long holiday

A spokesperson for the PM’s Office said that the government aims to attract more investments in five key “future industries” – data centres, artificial intelligence (AI), electric vehicles, precision agriculture and food technology

Transport Co estimated 70,000-90,000 people to travel back to Bangkok by bus and passenger van on 1 Jan, making around 4,200-4,500 trips. There were 3,556 trips on 31 Dec, carrying 58,749 people into Bangkok. State Railway of Thailand (SRT) also expects more people to return to Bangkok on 1 Jan, adding five extra trains, including one from Hat Yai, two from the Udon Thani and Ubon Ratchathani, one from Chiang Mai, and one from Uttaradit's Sila-at district

The Tourism Ministry reported that Thailand welcomed 35.32 million people from 1 Jan-29 Dec 2024, generating 1.66 trillion THB in revenue. The top source market was China with 6.70 million arrivals, followed by Malaysia (4.93 million), India (2.12 million), South Korea (1.86 million), and Russia (1.72 million). Thais made 197.53 million domestic trips from 1 Jan-29 Dec 2024, generating 952.77 billion THB. Over the past week, Thailand welcomed 943,269 people, the highest weekly arrival rate in Thailand since 2020. Around 100,000 visitors arrived from Malaysia weekly in the past two weeks, followed by China, Russia, India, and South Korea

The Ministry of Foreign Affairs announced that Thailand has become a partner country of Brics. Key areas of collaboration will include trade, investment, and tourism

Southern Thailand welcomed over 150,000 tourists from Malaysia, Singapore, and Indonesia during the Christmas and New Year holidays, generating over 1 billion THB to the local economy. President of the Hatyai-Songkhla Hotel Association revealed that over 30,000 hotel rooms have been fully booked by both domestic and international tourists since 25 Dec

The Tourist Police Bureau urged tourists to download the “Thailand Tourist Police” application for “worry-free travels” in Thailand. The app offers various assistance and information, such as a 24/7 emergency assistance, live chat with officers, real-time risky area and police station locator, and incident reporting, among others. The app is supported in five languages – English, Chinese, Japanese, Korean, and Russian

The Interior Ministry has ordered provincial governors nationwide to enhance safety inspections at hotels, tourist attractions, and entertainment venues following a fire at a hotel near Khao San Road in Bangkok, which left 3 foreigners dead and several injured. Those injured included two Thais, a Japanese man, a Dutchman, a Dutch woman, a Chinese man and a foreign woman whose nationality has yet to be determined

The Pattaya Countdown 2025 was held from 29-31 Dec at Pattaya Beach, with over 23,000 attendance expected

A total of 948 tourists climbed to the summit of Phu Kradueng National Park on the first day of the New Year holiday on 23 Dec. Over 1,000 visitors camped overnight at the summit on 28 Dec

Phu Kradueng National Park Chief reported that tourists generated over 4.5 tonnes of waste in the park between 1 Oct-27 Dec. Authorities have launched an initiative since the park’s reopening on 23 Dec, asking tourists to bring any waste they could see along the trail. Since the launch, hikers have helped brought down about 60.5 kg of waste. Visitors, porters and park authorities have brought down a total of 4,569 kg of non-biodegradable waste from 1 Oct-27 Dec

Thailand has stated that following a report from the UN in June 2024 about some Thai banks assisting the junta to purchase arms, they have found no evidence

Khao Kheow Open Zoo to expand with a new project called Hippo Village, dedicated to the pygmy hippo family, including the viral Moo Deng

Government ministries have outlined their “New Year gifts” to the public, including, among others: • The Ministry of Commerce is offering special promotions on goods and services during the New Year through four e-commerce platforms – Shopee, TikTok Shop, SHIPPOP, and Flash. It also launched the “New Year Mega Sale 2025” Campaign, offering discounts on over 10,000 items and services nationwide until end-Jan 2025 • The Ministry of Foreign Affairs is offering same-day passport issuance from 2-17 Jan 2025, mobile passport services throughout 2025 for provinces without passport offices, as well as expedited document legalisation and waiver of express service fees from 6-17 Jan 2025 at various locations • The Ministry of Social Development and Human Security is offering free access for vulnerable groups under ministry care to the six zoos operated by the Zoological Park Organization • The Ministry of Higher Education, Science, Research, and Innovation is offering an upskilling initiative, with over 600 courses across nine skill categories, including tourism • The Ministry of Culture is offering free entry to all national museums and historical parks nationwide from 31 Dec 2024-1 Jan 2025

Director-general of the Fiscal Policy Office believes that exports and tourism are expected to support Thailand’s economy, with economic indicators for private sector consumption in Nov showing signs of improvement YoY

A travel content creator recently published a video of Koh Phangan’s water being polluted with sewage and untreated rubbish

Head of the Forest Protection Unit reported 15 alleged incidents of encroachment onto Freedom Beach, a protected area within the Khao Nakkerd National Forest Reserve in Phuket

Director of Phuket TAT Office expects 230,000 visitors to the province between 28 Dec-1 Jan, generating nearly 8 billion THB, or around 35,000 THB per pax. Average daily expenses are estimated at 9,000 THB per pax. Average hotel occupancy rate on the island is at above 80%. The director also said that Phuket had attracted more Australian visitors in 2024, and named Saudi Arabia as an emerging market. Phuket’s income is expected to increase to 450 billion THB, +30% YoY

Traffic volume on the Asia Highway passing through Chai Nat Province increased to around 1,200-1,300 vehicles per hour ahead of the New Year holiday, causing traffic congestion

State Railway of Thailand (SRT) expressed readiness to take over the high-speed rail (HSR) project that would connect three airports – Suvarnabhumi, Don Mueang, and U-Tapao – if the contractor hired is unable to finish the job. The project has been delayed for five years. The government may consider handing over the project to SRT if the current contractor, Asia Era One, is unable to make any progress. Additionally, the government’s committee on Land Traffic System Regulation has approved in principle the proposal to extend the Yellow Line monorail from Lat Phrao to Ratchayothin, which will connect it to the BTS Green Line and MRT Blue Line

TAGTHAi launched a new campaign series called “Travel Thailand Easily, Make Local Thais Happy”, aimed at highlighting Thai hospitality and local charm through emphasising 5 key features – tourist destinations, food, activities, Thai massage, and local tours. The campaign included 27 videos featuring small local businesses and tourism services

Chulalongkorn University’s Halal Science Centre of Thailand launched the new “Halal Route” travel app, designed to help foreign Muslim travellers with information such as lists of Halal-certified restaurants categorised by cuisine, directions to nearby mosques and accommodations that offer prayer rooms and Halal food, a Qibla compass, daily prayer schedules, and an Islamic calendar. The app is available in Thai, English, and Arabic

The Bangkok Metropolitan Authority (BMA) has banned fireworks, floating lanterns, and related items for the New Year except in 14 locations: CentralWorld, One Bangkok, Seacon Square, Terminal 21, Iconsiam, Asiatique The Riverfront, The Salil Hotel Riverside, Chatrium Hotel Riverside, Montien Riverside Hotel, Chang Chui Creative Park, Nakapirom Park, Rim Lagoon Cafe and Restaurant, JC Kevin Hotel, Capella Hotel

The Co-Founder of Ethereum blockchain donated 10 million THB to Khao Kheow Open Zoo, the home of viral baby pygmy hippo Moo Deng. The donation will be used for improvements for all animals at the zoo

The University of the Thai Chamber of Commerce (UTCC) expects the New Year season to generate 109 billion THB of economic circulation, +3.2% YoY. President of UTCC said that most consumers are still hesitant to spend freely due to perceiving only a slight improvement in the economy. Total travel spending is expected to reach 51.4 billion THB, including 5.47 billion THB for overseas trips and 45.9 billion THB for domestic trips. Spending on other activities is expected to reach 57.8 billion THB

President of Central Restaurants Group (CRG) believes that the surge in tourists during the New Year season will boost restaurant sales in key tourist destinations and shopping malls. He also expects food delivery services to see increased demand. He predicts overall sales within the Thai restaurant business to rise 10%-15% compared to regular period

TAT targets 200 million domestic trips in 2025, contributing over 1 trillion THB to the national GDP

Director-General of the Department of Marine and Coastal Resources (DMCR) led a group on a diving mission at Koh Larn to inspect the safety of tourists and collar reefs in the Sea Walker area. Sea Walker tours have previously been banned due to tourist interactions impacting coral ecosystem, but DMCR now collaborates with relevant parties to manage Sea Walker activities

The Thailand Convention and Exhibition Bureau (TCEB) expects strong recovery in flight seats and large-scale international events of 10,000-100,000 attendees to help boost MICE revenue to 200 billion THB. TCEB President expects the number of business travellers to reach 34 million in FY2025, generating 200 billion THB, up from 148 billion THB recorded in FY2024. The international MICE market is expected to contribute 92 billion THB from 1.4 million visitors, whilst the domestic market is expected to contribute 108 billion THB from 32.6 million travellers. TAT reported that the number of airline seats in Dec rose 23% to 4.62 million, with at least 30 upcoming new routes, comprising flights to Northeast Asia with 1.85 million seats, followed by Southeast Asia (1.25 million seats) and Europe (560,000 seats). There are at least seven large-scale events confirmed for 2025, including VIV Asia 2025 in Mar (around 45,000 attendees expected), International Diabetes Federation World Diabetes Congress 2025 in Apr (around 10,000 attendees expected), Asia Pacific Life Insurance Congress in May (10,000), THAIFEX-Anuga Asia 2025 in May (85,000), Thailand Coffee Fest 2025 in Jul (100,000), Bangkok International Digital Content Festival 2025 in Aug (10,000), IEEE PES GTD Grand International Conference and Exposition Asia Bangkok 2025 (10,000)

The Thai Cabinet has approved the government’s medium-term fiscal plan, which is based on expected economic growth of 2.3%-3.3% and inflation of 0.7%-1.7% in 2026. The government is planning a 0.7% increase in spending to 3.78 trillion THB and a -1% deficit to 860 billion THB in FY2026, as well as a public debt-to-GDP ratio of 67.3% at the end of FY2026

TAT aims to attract 40 million international arrivals in 2025, generating 2.8 trillion THB in revenue, +7.5% YoY. Tourism is expected to generate 2.6 trillion THB in revenue in 2024, including 1.7 trillion THB from over 35 million international visitors, and 900 billion THB from 198 million domestic trips. An average of 130,000-150,000 foreigners visited Thailand daily in 2024. The Tourism Ministry aims to launch a new phase of the We Travel Together co-payment scheme in 2025 to stimulate domestic tourism. The Finance Ministry will also introduce Easy E-Receipts from 15 Jan-28 Feb, allowing shoppers to deduct up to 50,000 THB on bills from their taxable income

The Thai Cabinet has approved new minimum wage increases from 1 Jan 2025, rising by 2.9% to between 337-400 THB, varying by region. The highest minimum wages will apply to Phuket, Chachoengsao, Chon Buri, Rayong, and Koh Samui. PM Paetongtarn said that the government also approved tax breaks to boost consumption, but no details have been given

Phu Kradueng has reopened after being closed since 13 Dec due to an incident where a tourist was killed by a wild elephant. The first group to climb the mountain totalled 400 people. The park said that some routes are still closed, including all waterfalls, Pha Nok Aen, and another trail from Lang pae to Pha Mak Duk