Philippines

Taiwan has opened its first tourism centre in Manila. It anticipates that there could be 500,000 Filipino visitors in 2025

Agoda said more Filipinos are looking to celebrate New Year's Eve in foreign countries. Agoda said they recorded a 34% increase in accommodation searches for international trips. The top 5 destinations are Tokyo, Hong Kong, Taipei, Bangkok, and Singapore. Domestic travel searches increased by 2% and inbound searches increased by 10% YoY. Popular domestic destinations are Manila, Cebu, and Boracay Islands. International visitors especially from South Korea, Japan, and the US prefer Manila, Cebu, and Bohol

Taiwan recorded 370,000 Filipino tourists from Jan-Oct 2024, +35% YoY making the Philippines the largest Southeast Asian source market for Taiwan. Taiwan Tourism Administration invited Gabbi Garcia, a Filipino actress to serve as Taiwan’s tourism ambassador in the Philippines

Agoda’s 2025 Travel Trend Survey shows; 34% of tourists plan to travel with family in 2025, followed by 23% as couples, and 19% as solo travellers. 58% of Indonesian travellers would like to go on a trip with family 75% of respondents said relaxation is their main motivation for travel, followed by 39% to visit family and friends, and 34% for cultural exploration. 87% of Singaporeans said relaxation is the main reason for travel 80% of travellers plan to use travel apps and 12% are interested in VR tours. 9 out 10 Indian tourists use travel apps when booking a trip 65% of tourists plan to spend $250 SGD per night on accommodation 87% of tourists are planning for the same number of trips or more compared to 2024 with 52% planning to travel internationally 28% of respondents expected to travel for business trips 1 in 25 respondents are expected to work remotely in 2025. 1 in 14 Philippines respondents are expected to work while travelling 84% of travellers are expected to travel to new destinations in 2025 71% said they get travel inspiration from personal interests and hobbies, 56% through discounted deals, 33% get recommendations from friends and family, and 20% get their inspiration from social media. 29% of Malaysians and Indonesians get inspiration from Instagram 13% are expected to travel to theme parks in 2025. 20% of Indonesians are expected to visit amusement parks

Hong Kong welcomed 920,000 Filipino tourists from Jan-Oct 2024, 127% of pre-pandemic levels. Tourists from Southeast Asia usually stayed for 3.4 nights in Hong Kong and spent about $7,100 HKD per person ($912 USD)